My professor gave us this assignment we have to do both individually and in teams. Can somebody explain in simple English what I should do in this assignment (our company is ebay)? thank you!
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As suggested in class:
The second report is individual write-up (internal analysis) about each of the competitors identified (a strategic grouping of competitors, in terms of market share/size will assist in this endeavor in providing for an industry comprehensive competitive picture). The focal company being investigated by the team is just one of the competitors, industry “players”.
While this may be a misnomer in terms of “individual report”, the completion of this report requires team work and all team members’ inputs.
To do an acceptable/good job, the team has to:
1. Produce an industry value chain (which would naturally result from a thorough industry analysis) depicting all value chain linkages from raw materials (inputs) to the end-customer(s). In operational “parlance”, the team should have in mind a complete BOM/BOS/BOA (Bill of Materials, Bill of Services, Bill of Activities) for each of the product/service. Just like a good procurement cycle requires a BOM/BOS/BOA you also need to identify all suppliers (in-sourced, outsourced, off-shored) and “buyers”, plural (beyond defining the end customer).
2. Each of the team member must develop his/her own assessment of the resources/capabilities of his/her company and its value chain configuration (Porter’s Value Chain is a generic one that must be adapted to the company)
3. The complete team has to get together and subject all of their companies’ internal analysis to a systematic company vs. company comparison of resources/capabilities/value chain activities, subject them to the VRIO criteria to “flush out” core competencies.
4. All individual assessments will be “aggregated” and the team is to submit one team report which shall consist of:
a) an industry value chain (team output)
b) under each of the respective competing company headings with the corresponding author’s name, the company internal analysis comprised of:
i. Resources identification (individual)
ii. Capabilities identification (individual)
iii. Company Value Chain (individual)
iv. Company’s core competencies with a table depicting the VRIO vetting process (team efforts to result in an individual report)
The completion of the first report and of this second report should more than establish the foundations for your strategies formulation and implementation (the next 50 to 70% of the final paper/project depending on organic vs. non-organic growth objectives/policies)

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